In its latest Weekly Insight (HERE) Edison Research reports that Spotify’ U.S. reach encompasses 25% of Americans. That attainment is a 317% rise over 10 years, as illustrated below.
The metrics represent 13+ Americans, reporting that they listen to Spotify “in a typical day.” In Edison’s reckoning, Spotify’s U.S. reach is second only to YouTube’s audio-centered offerings.
These calculations include both Spotify’s ad-free presentation, and ad-supported listening.
“Not only has Spotify charted an impressive growth in daily consumption, it has done so among an incredibly full and competitive landscape of other audio options,” Edison observes.
This release from Edison represents top-line takeaways from Edison’s research; subscribers get more detail across the U.S. audio landscape.
