Soundrop moves fast; expands to Deezer

Group-listening app Soundrop announced an extension of its platform to Deezer, as a built-in app in the Paris-based music service. Soundrop has been associated with Spotify since 2011, operating within Spotify’s app ecosystem. It also works independently as a mobile app.

Soundrop’s distribution maneuver is timely in two ways. First, announced last week that it is closing its music listening virtual rooms, which provide a similar experience to Soundrop’s shared listening function. Second, Deezer will expand to the potentially huge U.S. market sometime in 2014. Soundrop is now positioned as the reigning group-listening app in the two leading European music services, and will enjoy the same positioning in the U.S.

Brad Hill