Sirius XM closed 2014 with 27.3 million subscribers thanks to 1.75 million net subscriber additions over the course of the year. Net additions of self-pay subscribers totaled 1.44 million. The results surpassed the company’s guidance for both metrics. Sirius XM has not released its financial information for the year yet, but according to the press release, it anticipates exceeding its guidance for those figures as well. (That call is planned for Feb. 5.)
The satellite radio company did offer initial guidance for 2015 performance, projecting about 1.2 million net subscriber additions. On the financial side, it anticipates revenue of about $4.4 billion and adjusted EBITDA of about $1.6 billion. The 2015 guidance didn’t thrill investors, who planned on $4.5-billion according to the Wall Street Journal. Still, SIRI stock is up three percent at this writing.
Satellite radio is one of three pillars of in-car listening, with AM/FM and Internet-delivered audio. According to the Share of Ear study by Edison Research, SiriusXM owned 7.7% of all U.S. listening.