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Delta / YouTube partnerhip takes off

Posted on April 6, 2026 by Brad Hill

Delta Airlines has launched an in-flight music discovery initiative, partnering with YouTube Premium. It’s a new programming project that features live music performances recorded inside a Delta Boeing 767 airplane. Continue Reading →

News

Delta Airlines and YouTube Premium launch in-flight concerts recorded in planes

Posted on April 6, 2026 by Brad Hill

Delta Airlines has launched an in-flight music discovery initiative, partnering with YouTube Premium. It’s a new programming project that features live music performances recorded inside a Delta Boeing 767 airplane. More than just a branding exercise for YouTube, the partnership goal is to enroll passengers on YouTube Premium. Continue Reading →

News

For April Fools, History Daily Partners with Magellan AI to Monetize 16th-Century Podcast Advertising

Posted on April 1, 2026 by Brad Hill

Right on schedule, History Daily has released its annual April Fools episode. This year, in what we regard as comedic genius, expert historians uncovered leading podcast advertisers in 1572. The episode is freely available on Spotify. Click for link. Continue Reading →

News

RAIN Notes: March 30

Posted on March 30, 2026 by Brad Hill

— A unified experience (iHeartMedia)
— Celebration (Canadian Junos) Continue Reading →

News iHeartMedia, Junos

iHeartMedia / Tik Tok alliance sought to reinvent album releases

Posted on March 23, 2026 by Brad Hill

iHeartMedia is trumpeting a partnership with TikTok which introduced a new album release protocol combining the strengths of each platform. The initiative aspires to create “a new blueprint for artist launches moving forward.” The alliance brings fans into the album… Continue Reading →

News

Quince, McDonald’s top Magellan podcast advertiser lists

Posted on March 19, 2026 by Brad Hill

Podcast data and analytics company Magellan AI has released February rankings of podcast advertisers. This monthly drumbeat informs us of two distinctions:  Top spenders (dollar count) Top Movers & shakers (spending increase from previous month) In the Top Spenders list… Continue Reading →

News

Podcasts vs radio: Time spent metrics favor both by age (Edison Research)

Posted on March 18, 2026 by Brad Hill

In today’s edition of the Weekly Insights feature from Edison Research, we learn how four different age categories spend time listening to AM/FM radio and podcasts.  The most apparent takeaway shows the 13-24 cohort preferring podcast listening by more than… Continue Reading →

News

RAIN Notes: March 17

Posted on March 17, 2026 by Brad Hill

Sports biz – Audacy
New pods – Apple Continue Reading →

News

“Never been bigger”

Posted on March 12, 2026 by Brad Hill

Online audio, podcasting, and AI are the stars in this year’s The Infinite Dial presentation from Edison Research. Click to read our coverage and download link for the presentation deck. Continue Reading →

News Edison Research

RAIN Notes: February 25

Posted on February 25, 2026 by Brad Hill

Music generation upgrade – Google
Pod ad spending down under – Magellan AI
Ticket release – iHeartMedia Continue Reading →

News

RAIN Notes: February 24

Posted on February 24, 2026 by Brad Hill

Yes, tonight – The Ambies
Cultural Resonance – Type C Studios

Continue Reading →

News The Ambies, Type C Studios

A tale of two lists: Top new and existing podcasts of Q4

Posted on February 12, 2026 by Brad Hill

The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison’s Top 50 Podcasts of Q4 list. Spoiler: No podcast is on both lists. Continue Reading →

News

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