Scaling sans sacrificing safety
AdsWizz is promoting a webinar: Scaling Podcast Advertising: Unlocking Growth with Context and Confidence. It’s on for Thursday, April 23 at 2:00pm ET.
The basic premise: “If your podcast campaigns have hit a scale ceiling, it’s usually not due to a lack of audience.” Instead the program will discuss targeting and brand safety filters which might be limiting what inventory you can access — interesting and potentially revelatory.
The session promises four key learnings:
- Where scale is being lost and the risk of over-filtering
- How episode-level context-driven targeting improves control
- Efficient scaling that maintains brand suitability standards
- How leading publishers expand available inventory without losing quality (NPR is invoked in this part)
And that’s not all; The registration page shows another set of key knowledge points:
● Why common targeting methods can limit reach and scale
● How episode-level contextual targeting improves precision using tone, sentiment, and intent
● How pre-bid activation enables more confident inclusion and exclusion decisions
● How leading publishers like NPR are increasing eligible inventory while maintaining strict brand standards
Register HERE.
Tip-toeing through the tipping points
Podcast Movement posts a video from the recent Evolutions trade conference, titled “Is public media tip-toeing into programmatic a tipping point for advertising?” Axios reporter Kerry Flynn moderated three panelists: Debbie Hiott (KUT Austin), Lizzy Pollott (CCBO, Acast), and Scott Klass (CMO, Soundstack). The main topic centers on how and to what extent public media has accepted and adopted programmatic advertising. There are many examples of stations that have jumped in — and listeners have been essentially supportive, “understanding that things have to change a bit to keep their favorite content flowing.” Does this public media adoption success signal an inflection point?
The video discussion is HERE, with YouTube’s side-by-side transcript display available for reading.
