Jottings of note:
Seamlessly Aligned
Amaze Media Labs informs us of the launch of its groundbreaking Branded Audience Growth Network, which promises to help companies dramatically increase podcast listenership through a combination of targeted contextual advertising and proprietary technology. The key asset is the company’s premium publisher network, delivering impressions and plays alongside contextually relevant articles. The promised outcome is seamless alignment between a podcast’s content and its ideal audience, enhancing engagement and listener acquisition. What sets apart this solution? “Seamless alignment between a podcast’s content and its ideal audience,” the company says, which furthers engagement and listener acquisition.
Tracking. Optimizing.
kManadge, which brands itself as an all-in-one advertising workspace, and is a subsidiary of Triton Digital, has been selected by NRJ Global to track and optimize its direct and programmatic revenues. We are told that NRJ’s sales teams will now be able to leverage Manadge technology to automate commercial tracking. “The tool and features offered by Manadge allow us to work with financial data that is reliably and easily readable. Furthermore, it is always a pleasure to communicate and work with their teams,” comments Clément Berthet, Deputy General Manager in charge of Digital at NRJ Global.
September 10, 2024
