Jottings of note:
Articulated
Branded podcast production house Pacific Content launches a new article series called “Off Mic,” featuring conversations with company clients. The first piece features Brent Simoneaux, Director of Content Marketing at Red Hat, discussing why his company made the Command Line Heroes podcast. READ
Exclusive
Spotify is the only only online audio company to place an executive in the Forbes CMO 50 list of recognized marketing executives. Taj Alavi is VP, Global head of Marketing at Spotify, described in the Forbes blurb as “On a brand-mission to unlock the power of human creativity and empower artists to make a living from their art.” Alavi’s purview stretches across all 180 markets in which the streaming giant operates. The company’s well-known end-of-year “Wrapped” feature is mentioned in Alavi’s recognition. READ
Motivation
Jeff Vidler, President and Founder at Signal Hill Insights, guests on Matt Cundill’s Sound Off podcast, with a bullish sentiment about the future of podcasting. “Be careful,” Cundill playfully warns, “you’ll have a listen to this episode and it will give you the motivation to start the podcast you were thinking about launching.” Helpfully (and why don’t more podcasts do this?) the landing page offers an embedded transcript in additioon to the audio show. READ (or listen):
