Internet pureplay and enterprise music provider RadioIO announced that it is adopting a suite of Triton Digital services. RadioIO will use Triton’s streaming service for delivery, Triton’s Webcast Metrics for audience measurement, and its ad platform.
RadioIO programming is available directly to consumers by means of mobile apps and car dashboard integrations, as well as the website. Central to RadioIO’s business is its branded background-music service for franchises such as Burger King and Subway.
RadioIO was founded as a bedroom startup in Boone, NC, by Mike Roe in 2000.