Pureplay of the Day: Herald.FM

With the tagline, “The Messenger of Good Music,” you can expect a broad programming range. Herald.FM (www.herald.fm) covers alt rock for the most part — Arctic Monkeys, Mumford & Sons, The Vaccines, Lana Del Rey, and Bleached have streamed through our speakers today. The programming is not preciously on the fringe; we heard some Radiohead, too.

Playlists are not published — this is lean-back, radio-style listening. An in-browser worked perfectly in our testing, and you can launch a pop-out player window from the station’s Facebook page

Founded by Romanian Gabrief Ispas, Herald.FM posts music news on the site, and an events calendar. There is zero fuss around site registration and community (non-existent on both cases), or alternative bitrates and other technical distractions. The streamlined approach keeps the site lightweight and easy to understand.

Brad Hill