In the newly released Q1 edition of The Record — the quarterly series from Nielsen and Edison Research measuring how consumers cnsumers listen to ad-supported online audio — we learn that radio rules over podcasts and streaming audio in the time-spent metric, especially in older demos.
Here is the showing the top four audio channels:
SOURCE: The Record — Nielsen and Edison Research Q1 2025
This Q1 result is slightly similar to the project’s Q4 outcome (RAIN HERE).
“Within the ad supported audio universe in the first quarter of 2025, consumers spent 66% of their daily listening time with radio, 19% with podcasts, 12% with streaming audio services and 3% with satellite radio. Compared to the fourth quarter of 2024, radio’s share of ad supported audio time was 1% lower this quarter, while podcasting’s share was 1% higher.” — Nielsen
This release also reveals the share of total audience (over-the-air plus streaming) accomplished by radio format. As illustrated below, News/Talk gains the most ground, for the largest and largest measured age group (35+), and he second largest (18+).
From Nielsen: “Radio accounts for anywhere from 47% of daily ad supported audio time among people 18-34 to 73% among 35+. Meanwhile, podcasts are the inverse, representing 15% of daily audio time for people 35 and older compared with 32% among those 18-34.”
Get the original release HERE.
