Napster, the Rhapsody-owned streaming service, has entered into a partnership with Audi and will be appearing in select car models starting this fall. “Connectivity has become more and more important in daily life,” said Patric Niederländer, Rhapsody International’s vice president of business development in Europe. Music Week reported that the integration was expected to expand into additional models in 2015.
Drivers will be able to use the MMI Navigation Plus and the Audi connect function to access the streaming platform’s catalog of more than 32 million songs. The Napster app and the Audi’s MMI connect app must be downloaded onto a smartphone to work. Both iOS and Android devices support the apps.
Audi has been actively pursuing connected car features for months. This summer, it announced tie-ups with iBiquity Digital’s HD Radio and Apple’s CarPlay.