Infinite Dial: One-third of Americans own a smart speaker; higher for WFH; multiples increase

In today’s The Infinite Dial 2021, smart speakers received a share of attention. As Edison Research and Triton digital teased earlier this week, 33% of Americans own at least one smart speaker. Perhaps unsurprisingly, survey respondents who work at home registered a greater percentage of ownership:

The survey revealed that Amazon Alex has a nearly 2-yo-1 ownership  advantage over Google Home/Nest devices.

Ownership of multiple speakers is increasing over a four-year measurement period:


Brad Hill