Gen Media Partners announced the hiring of Jim Brandt as its new senior vice president of digital. In this position, Brandt will be tasked with capitalizing on revenue opportunities in digital platforms ranging from radio and streaming to TV and mobile. GMP is a sales and marketing company and the largest independent radio representation firm in the U.S.
“Advertisers are looking for strong consumer connections and efficient buying tools,” Brandt said. “By combining the influential-marketing attributes of radio with the appeal of digital, mobile, and social media, we can get digital advertisers excited about using radio. Programmatic buying has proliferated from the digital platform to other media, and the agencies and advertisers want — and need — a single-source solution for multi-media campaigns that follow their target consumer.”