Audio advertising workflow and management company Frequency announces a branding change and product launch of the Frequency Premium Publisher Network.
Although the company is universally known simply as Frequency, its URL identifier changes from FrequencyAds.com to Frequency.media — a shift which the company says aligns with its expanded role in the podcast creator economy.
The role of the Frequency Premium Publisher Network (PPN) is to connect top advertisers with leading podcast networks. The company aspires to make this connection “a streamlined,transparent process.” Frequency promises podcast networks a suite of tools and opportunities to opt in with campaigns that align with their talent.
The launch announcement says that “major advertisers” have started using the PPN, with outcomes in measurable results and new revenue for its podcast network partners. One of those partners, the Blue Wire network of sports podcasts, offers a supporting quote:
“Frequency PPN has made it possible for us to fill more unsold inventory while building relationships with new advertisers. The transparency, ease of execution, and quality of opportunities make it a seamless addition to our sales strategy.” — Andrew Rotondi, COO, Blue Wire
Executives of Cloud10 and Yea Media Group also provide endorsements.