Universal Music Group has signed a global, multi-year licensing deal with Facebook, marking a big legal development for how and where music might start showing up on the social network. Universal is the first major label to ink a licensing deal with Facebook, and the arrangement will allow the creation of music features across Facebook’s properties, including photo service Instagram and virtual reality hardware Oculus. For starters, that means Facebook users can upload videos with licensed music from UMG’s library. Other features and functions are in the works.
“This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together,” said Michael Nash, UMG’s executive vice president of digital strategy. “We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”
“There is a magnetic relationship between music and community building,” said Tamara Hrivnak, head of music business development for Facebook. “We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”