“Local digital advertising continues to grow, but at a significantly slower pace.”
That is the opening declaration of the Executive Summary in Borrell Associates 24th annual report on local digital advertising. Titled “The Digital Boom Ends, The Battle for Market Share Begins,” the document is the latest in an annual analysis of local digital advertising trends issued by the market research firm.
The analysis covers 25 years of trends, summarized by a key takeaway: “The Golden Age, characterized by relentless growth of digital advertising, has ended.”
What’s next? “Battles for market share” is the blunt answer. The 65-page report identifies leading trends in every U.S. market. Borrell promises charts, tables (who doesn’t love charts and tables?) and benchmarking data covering four key ad-buying pillars: TV stations, local cable, newspapers, and radio stations. Three-hundred and seventy metro markets are examined.
Buys of this research package recekve a 30-minute consultation.
Borrell subscribers can get the fll report and/0r just the charts. Everyone else can get the executive summary HERE.
