James Cridland’s International Radio Trends: Ken Bruce hits the air and Bauer hits its stride

by James Cridland

In today’s guest column, James Cridland fixes 4ZZZ in Brisbane. An odd choice on BBC Breakfast. A note from Radiodays Europe. An FM in New Zealand is pulled off the air, bafflingly. ABC Australia starts dealing with its ratings slump. Bauer Media announces Rayo. And much more. Continue Reading

James Cridland’s International Radio Trends: Can your presenters publish to your website?

by James Cridland

In today’s guest column, James Cridland discusses difficulties with the BBC, and a strike among BBC Local Radio journalists. Then, coverage of the imminent disappearance of AM radio reception in U.S. cars — “Broadcasters relying on AM for their flagship services need to have an urgent plan to fix it.” Finally, James’s list of links. Continue Reading

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James Cridland’s International Radio Trends: Robot radio comes closer, with RadioGPT – but is it any good?

by James Cridland

“Live, local, and powered by AI.” Here, guest columnist James Cridland broaches the tricky subject of artificial intelligence applied to radio — RadioGPT from Futuri Media. James expected to hate it, and surprisingly liked it. There are caveats, though; “smoke and mirrors.” Click through to read. Continue Reading

Steve Goldstein: Steve Pratt thinks most podcast marketing is wrong

by Steve Goldstein

In this latest installment of the Amplifi Media blog, Steve Goldstein interviews Steve Pratt, the founder and ex-CEO of Pacific Content. The conversation vectors into branded podcasts, naturally, as both Steves have a long history producing that format. Click through to read the whole thing, including the marshmallow test and a legenday John Houseman ad. Continue Reading

James Cridland’s International Radio Trends: CBC to turn off transmitters (but not yet)

by James Cridland

A packed column this week from James. The CBC will stop broadcasting, in a projected move to all-digital. But the move doesn’t appear to be imminent, and James notes that in Britain the BBC laid out the same intent — they are planting flags in the future. Beyond that coverage, James gives us notes about Australia’s ABC network falling off the internet, interesting facts about the U.S. radio industry, and links to his personal blog.
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Mark Mulligan: Everyone hurts – the problem with ‘fixing’ streaming

by Mark Mulligan

This guest column from Mark Mulligan breaks down what mid-level success looks like from a musician’s viewpoint. “Streaming was built for yesterday’s music business,” Mark Mulligan asserts in this guest column. He breaks down what success looks like to midlevel artists, then doubles it … and it’s still not enough. Mulligan suggests two possible innovations in the existing royalty system.
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Steve Goldstein: Podcasting is doing fine; thank you

by Steve Goldstein

In the latest guest column from Steve Goldstein, he observes the more things change, the more they remain the same. Contrary to shaded scenarios currently in vogue, podcasting is “a healthy, but maturing and evolving business,” according to Steve. Less spaghetti thrown against the wall, please, and more rigor. It’s a good read. Continue Reading

Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading