RAIN Notes: June 9
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
News
The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial
The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
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Kast Media announces post-bankruptcy “fresh sart”; Matty Staudt is CEO
Podcast network Kast Media announces its return from bankruptcy, with veteran podcast executive and producer Matty Staudt taking the CEO position. Staudt founded Jam Street Media, and has been Executive Producer at Audacy. Continue Reading
More podcasts; fewer downloads: Buzzsprout platform stats
In a month-over-month comparison of Buzzsprout Platform Stats, we observe more active podcasts and fewer monthly downloads. Click for stats. Continue Reading
iHeart announces hybrid live/on-demand True Crime podcast
iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. Click for details and qotes. Continue Reading
RAIN Notes: May 28
Appearances – Hernan Lopez
Coming Home – The Association of Independents in Radio
Deepening The Presence – Molly DeMellier Continue Reading
Spotify, BBC, YouTube win in UK podcast listening; audio and video both robust. (Ofcom)
This is Part Two in our coverage of the Audio Listening in the UK report from London-based UK communications regulator Ofcom, 2025 edition. The survey-based study examines audio listening preferences, needs, and expectations. Click for details, and link to Part One. Continue Reading
UK listeners embrace smart devices in home and car: Edison Research
In the latest release of its iconic The Infinite Dial UK survey report, presented at this week’s The Podcast Show in London, Edison Research reports that UK consumers embrace smart devices in-home and in-car. Continue Reading
Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio … and more from Nielsen/Edison
In the newly released Q1 edition of The Record — the quarterly series measuring how consumers spend their listening day with ad-supported online audio — we learn that radio rules the time spent metric, especially in older demos. Click for details, charts. Continue Reading
Local digital advertising at “historic threshhold” (Borrell Associates)
In 48 data graphs across 67 pages, local business analyst Borrell Associates tracks how the advertising industry in its many segments has transitioned to a digital medium. “Local digital advertising cleared a historic threshold in 2024,” Borrell states, noting that it topped $100 billion at that point, and accounted for about 70% of all local ad spending.” Click for metrics, an elaborately revealing chart, and a link to an upcoming webinar.
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YouTube starts micro-placement of ads with AI-located “peak moments”
AI meets hyper-exact ad placement in YouTube’s latest pitch to advertisers. YouTube has announced a new ad placement scheme based on AI assessment of something called Peak Points — the moments in videos which have highest engagement, or are emotionally impactful.
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RAIN Notes: May 13
Leaving the Nest – AJ Feliciano
Support – Alison Craiglow
Two Realities – John O’Donnell
Everyone’s a Marketer – Jimmy Fallon Continue Reading