RAIN Notes: July 31
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
News
What makes podcast ads effective? New research.
In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading
RAIN Notes: July 28
Closed for Sharpening – JAR Audio
Books vs. Music – Spotify
Continue Reading
Acast Q2: Key metrics continue Q1 growth
In its just-released financial report for Q2, podcast giant Acast shows upward movement in key metrics. This follows a Q1 report which was similarly directed. This finance report is the first to be released with Glen Glenday as CEO. Click for details and links. Continue Reading
RAIN Notes: July 24
Forever and Ever – TiME Magazine
Video Redefines Podcasting – Edison Research
Continue Reading
RAIN Notes: July 23
AM in the Dash – Radio Ink
Elevation – Matt Hird
Continue Reading
Podcast Consumption at Record High (Edison Research)
In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading
RAIN Notes: July 18
Everyone’s a Critic – Borrell Associates
Surprising – Sounds Profitable
Continue Reading
Audioboom buys Adelicius to become “largest homegrown podcast network”
In a maneuver which creates the UK’s largest homegrown podcast network, pod platform Audioboom has acquired podcast hosting network Adelicious. Continue Reading
RAIN Notes: July 15: Radio’s quest for cool.
Moving Up – iHeartMedia
Radio, AI, and a Quest for Cool – Jacobs Media
Joining Forces – ARN Continue Reading
PodcastOne annual report: Downloads down; revenue up.
In a 124-page document containing over 76,000 words, more than 6,300 sentences, and 4,436 paragraphs, which would take an estimated five hours to read, PodcastOne has released its annual finance report for fiscal 2025. We cull and summarize. Continue Reading
Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade
Podscribe, an attribution and analytics platform for ad buyers of podcasting, has released new capabilities in the media planning platform it offers to advertisers. The company calls it “a major upgrade,” available in all user dashboards. The news illuminates some of the intelligence that advertisers can access in crafting campaigns. Continue Reading