Curation: The programming buzzword for 2014 which drives acquisitions
by Brad Hill
Google’s acquisition of Songza is widely regarded as a buy-in of Songza’s unique “Concierge” delivery of personalized music, based on each user’s activity and mood combined with other data signals. The backbone of Songza programming is assembled by a team of 60 music specialists, and their work is supplemented by a Big Data-fed algorithm which refines the output based on the listener’s history of song votes and song skips.
Songza’s formula, and those of other music services, which determine what a listener hears, all fall under the broad term “curation.” All music services that provide some degree of interactivity deploy a curation strategy. The underpinning of that strategy is subject to trend and vogue. How has music curation evolved, and what is the trend this year which is driving acquisitions?
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