BuzzAngle Music incorporates Shazam data

Data and charts company BuzzAngle Music announced that its analytics now integrate global data from Shazam. This marks the first time that data from the audio identification business will be a part of a comprehensive analytics program, BuzzAngle said in its press release. Shazam information includes stats such as number of times a track has been Shazam-ed in a market or country, along with the age, gender, and other data around the user engagement on track pages. That data will be available as a premium upgrade option for BuzzAngle clients.

“We are excited to partner with Shazam to again provide a first for the music industry. Providing the Shazam data alongside consumption statistics will provide even greater insight into the discovery and popularity growth of songs,” said Jim Lidestri, CEO of BuzzAngle Music maker Border City Media.

“Shazam has been downloaded over 1 billion times and people around the globe are Shazaming 20 million times each day,” Shazam Head of Music Data Services Richard Westover said. “Our proprietary data is an unparalleled asset for the industry and in artists’ strategies. We are very excited to be part of BuzzAngle’s advanced platform and help their analytics be even more comprehensive.”

Anna Washenko