BuzzAngle Music charts service gets investment from Penske Media Corporation

BuzzAngle Music emerged into the charts space in 2013, entering a space that had long been dominated by statistics from Billboard and Nielsen. RAIN News first covered the platform in 2015 ahead of the 2016 launch of its revamped analytics system. Now the outfit is getting a little extra support to continue challenging those stalwarts. Penske Media Corporation has made a strategic investment in BuzzAngle. PMC shared the news with coverage across its many media brands, including Rolling Stone, Deadline, Variety, and IndieWire. It will leverage those brands to help grow BuzzAngle’s influence and exposure in addition to providing financial backing for more growth.

“We’re thrilled to announce our investment in BuzzAngle, and partnership with Jim and the team,” said Jay Penske, the founder, chairman, and CEO of PMC. “BuzzAngle has already accomplished many milestones but, as part of this new alliance, we will jointly push even more aggressively to make the charts an essential and central part of music, media and the entertainment industry.”

“Penske Media is the perfect partner to help BuzzAngle fulfill the goals we set out to achieve at our founding,” said Jim Lidestri, founder and CEO of Border City Media, the company that launched the BuzzAngle Music service. “The needed funding will accelerate product development and the reach of Variety and Rolling Stone will provide an unparalleled ability to bring charts and data analysis both to the music industry and to music fans worldwide.”

Anna Washenko