Bauer Media, one of the UK’s major media networks, has hired Maria Williams as its podcast editor. This is a new position for Bauer and reinforces the company’s interest in digital audio. Williams will take over Bauer’s existing podcast portfolio, as well as overseeing the creation of original formats with the in-house digital audio team. Williams previously worked at the BBC, where she had held multiple roles.
“I’ve long been a fan of Bauer’s iconic publishing brands and radio stations, so I’m genuinely thrilled to get to work with people I admire, creating original new podcasts and further developing our existing offerings,” Williams said.
“Maria brings a depth of knowledge and experience to Bauer Media at an exciting time for podcasts,” said Brett Spencer, Bauer’s digital content director. “Consumer interest is growing in the power of sound, offering advertisers highly engaged, high quality audiences.”