Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
Podcast network Kast Media announces its return from bankruptcy, with veteran podcast executive and producer Matty Staudt taking the CEO position. Staudt founded Jam Street Media, and has been Executive Producer at Audacy. Continue Reading
iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor. iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor — i’s an exclusive deal. Continue Reading
In a month-over-month comparison of Buzzsprout Platform Stats, we observe more active podcasts and fewer monthly downloads. Click for stats. Continue Reading
Google’s AI calls him “incredibly influential.” Certainly his show, WTF with Marc Maron, helped galvanize the podcast category in early days. Today we learn that the groundbreaking podcast will distribute its final episode sometime this fall. Continue Reading
The latest guest column from Amplifi Media CEO Steve Goldstein reviews the recently concluded Podcast Show London. “An energized, impressively staged event,” Seve says. Five key takeaways are described here. “We’ve moved well past podcasting’s quaint beginnings.” Continue Reading
iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. Click for details and qotes. Continue Reading
Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser. Click for details.
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“Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms. While each of these initiatives were designed with clear objectives, it is not so much the immediate consequences but the second order consequences that warrant most attention. As is so often the case, it is the unintended knock-on effects of actions that will likely prove to be most impactful, for both the business and culture of music. Here is what some of these may be for two-tier licensing and supremium.” Continue Reading
Appearances – Hernan Lopez
Coming Home – The Association of Independents in Radio
Deepening The Presence – Molly DeMellier Continue Reading
This is Part Two in our coverage of the Audio Listening in the UK report from London-based UK communications regulator Ofcom, 2025 edition. The survey-based study examines audio listening preferences, needs, and expectations. Click for details, and link to Part One. Continue Reading
London-based UK communications regulator Ofcom has released the 2025 edition of its Audio listening in the UK report. This survey-based study examines audio listening preferences, needs, and expectations.
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