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Author: Brad Hill

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The Podcast Academy: New leadership “at a pivotal moment”

Posted on January 9, 2026 by Brad Hill

The Podcast Academy has named an Executive Director: It is Ami Thakkar Raval. Thakker is known for her podcast, Tuckered Out with Ami Thakkar(HERE) ), which has been in production since 2017, and has served a broad spectrum of roles over across many sectors over a dozen years. Click for details. Continue Reading →

News
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December podcast production drops 28% to 12-month low (Listen Notes)

Posted on January 9, 2026 by Brad Hill

In the 12-month measurement at Listen Notes, new podcast production took a sizable step downward (28%) in December 2025 compared to November of last year. Further, the November measurement represents the lowest podcast production of the 12-month period. Click for more metrics. Continue Reading →

Metrics & Research, News, Podcasting Listen Notes
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RAIN Notes: January 8

Posted on January 8, 2026 by Brad Hill

Award time – iHeartMedia
Podcasts before – Arielle Nissenblatt
Happy 10th – True Native Media Continue Reading →

News Alan Cross, Charlene Li, Predictions
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Spotify broadens its partner program, widening requirements

Posted on January 7, 2026 by Brad Hill

Spotify Partner Program, launched a year ago is widening its participation requirements, intending to bring in more podcasters. Three new criteria now define who can get in. Continue Reading →

News Spotify
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RAIN Notes: January 7

Posted on January 7, 2026 by Brad Hill

From CES – Jacobs Media
AI partnership – UMG & Nvidia
Driving the next chapter – Molly DeMellier Continue Reading →

News Alan Cross, Charlene Li, Predictions
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RAIN Notes: January 6

Posted on January 6, 2026 by Brad Hill

The comeback of Rock – Alan Cross
The disappearance of leaders – Charleen Li Continue Reading →

News Alan Cross, Charlene Li, Predictions
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AM/FM “solace” for Canadian listeners

Posted on January 6, 2026 by Brad Hill

Canadian media/data company Numeris has released its AM/FM Radio Listening study for winter 2025. The word “solace” is interestingly used to describe Canadians’ use of in-home radio during the cold season. Click for metrics, graphs, and the download link. Continue Reading →

News
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Steve Goldstein: Podcasting 2026: The Ups and Downs of Audio in 2025

Posted on January 5, 2026 by Brad Hill

An even dozen. That’s the number of key developments in audio last year. “In 2025, the story wasn’t just about growth. It was about acceleration, convergence, and mounting pressure on long-standing models, metrics, and assumptions.” We are delighted to run Steve Goldstein’s first guest column of 2026, and look forward to many more. Continue Reading →

News Steve Goldstein
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RAIN Time Travel: January 2016 headlines

Posted on January 2, 2026 by Brad Hill

In this monthly feature, we look back one decade to January 2016, and revisit selected headlines. Click any item to visit the article. Happy decade surfing.  Continue Reading →

News
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RAIN Notes: December 23

Posted on December 30, 2025 by Brad Hill

Back to (New) Normal – Edison Research
Car/AM Predictions (AI) – NAB Continue Reading →

News Edison Research, NAB
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New study lowers value expectation of YouTube for podcast advertising

Posted on December 30, 2025 by Brad Hill

Released on the cusp of the new year, a new study from podcast advertising agency Oxford Road seeks to debunk any assumption that YouTube simulcasting of podcasts is necessarily more effective than original audio for advertisers. Continue Reading →

News Oxford Road

iHeart jumps on the video podcast train with built-in support

Posted on December 24, 2025 by Brad Hill

iHeartMedia announces the addition of video podcast production to its existing audio toolset. The video workflow is described as “seamless.” Creators will be enabled for audio and video distribution in both the app and web versions of iHeartRadio. In this announcement, iHeart is careful to honor the primacy of audio.” Continue Reading →

News iHeartMedia

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