RAIN Notes: October 14, 2025
— Spotify dives deeper in video with new Netflix deal / Spotify
— Taylor Swift’s album equivalency numbers / Taylor Swift
— “I Want My…” MTV music
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Author: Brad Hill
Steve Goldstein: What’s a Podcast? The Audience is Telling Us
In his latest guest column, Amplifi Media’s Steve Goldstein revisits the definition of podcasting, with recognition of the category’s two delivery formats — audio and video; listening and watching. New research from Amplifi Media and Coleman Insights showed that 85% of people say podcasts can be audio or video, and only 46% only or mostly listen. Nearly half of YouTube/podcast consumers primarily listen. So — audio has magical intimacy, but video demands rethinking the creator’s craft. What does this mean for podcasters? Five key points are identified in this must-read column.
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Apple hires veteran podcast executive, bolstering its audio and podcast efforts
Apple, which sparked mainstream adoption of podcasting in 2005 when it added podcasts to the iTunes music player, has hired an epochal early mover to bolster its contemporary podcast effort. Raiding audio giant NPR, Apple has hired Collin Campbell, reportedly to strengthen Apple’s podcast platform. Continue Reading
RAIN Notes: October 9, 2025
— Daytime domination / Edison Researh
— Celebration and expansion / Laura Hagen
— Podcast partnership MDE
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Alex Cooper adds advertising agency to her Unwell Network
Highly-ranked podcast host Alex Cooper has enlarged her business empire with the launch of a new component f her Unwell Network, called Unwell Ad Agency. Google is a partner. Continue Reading
Global launches video podcast studio via acquisition
UK-based Global has raised its game in podcasting with the acquisition of The Fellas Studios, a video-specialty podcast production house whose founding mission is “transforming what has traditionally been an audio-only format into a dynamic video experience.” Continue Reading
RAIN Notes: October 7, 2025
— Celebration and expansion / The Black Effect Podcast Network
— It’s not about size / Veritonic
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RAIN Notes: October 6, 2025
— A most ambitious ranker / University of St. Andrews
— Core strength / MIDiA Research
— Taylor Swift fails miserably to beat first-day streaming record / Spotify
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RAIN Time Travel: October 2015 headlines
In the first of a new monthly feature, we look back one decade to October 2015, and revisit selected headlines. Click any item to visit the article. Happy decade surfing. Continue Reading
RAIN Notes: October 2, 2025
TDirect Injection Podroll
Tops CoHost
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Music revenue grows, but slows (MIDiA Research)
Recorded music revenue slowed in the first half of 2025, ocmpared to the previous year (H1 2024.) This measurement from MIDiA Research in its first mid-year recorded music model. Continue Reading
Daniel Ek plans transition from Spotify CEO; replacement(s) will still report to him
Whether intentionally timed to coincide with International Podcast Day or not, today’s news from Spotify is that CEO Daniel Ek will step aside. He will be replaced by two urrent execs, in a dual leadership arrangement — they also get loaded into the Board of Directors. Click for the details. Continue Reading