Several streaming platforms have sought out partnerships with the telecom sector. As mobile music continues to grow in popularity, securing bundles and free trial deals for wireless customers has seemed like a natural fit. AT&T’s new Unlimited & More Premium wireless plan takes a slightly different spin on the relationship between mobile and music. The AT&T plan gives new customers the option to add one of several entertainment subscriptions to their wireless bundle. The music options include Pandora Premium and Amazon Music Unlimited, although customers can also pick from video streaming services such as HBO, Cinemax, Showtime, and Starz. The plan is set to roll out on June 26.
“Forging strong relationships with leading brands across multiple categories is a key focus for Pandora as we look to drive user growth,” Pandora CEO Roger Lynch said of the deal. “Teaming up with AT&T makes perfect sense – we have the opportunity to introduce Pandora Premium to AT&T’s massive subscriber base and provide them with the added-value of our on-demand music service.”