Podscribe, an attribution and analytics platform for ad buyers of podcasting, has released new capabilities in the media planning platform it offers to advertisers. The company calls it “a major upgrade,” available in all user dashboards.
The news illuminates some of the intelligence that advertisers can access in crafting campaigns. Podscribe promises to provide insights about high-fit shows, campaign reach, and strategic alignment.
Podscribe lists these new features and capabilities:
- Net New Reach: Find shows that expand audience exposure.
- Brand Affinity: See which listeners has interacted with your brand within the last month
- Projected Conversions: Forecast shows based projected impact.
- Audience Segment Filters: Target by audience traits like auto-intenders or high earners.
- Customer Look-alikes: See which shows have audiences most closely resembling customers.
- Similar Show Discovery: Explore similar shows by content, audience traits, or listener overlap.
- Save & Share Custom Lists: Build, save, export and share show plans across teams or with partners.
This is not a “coming soon” update; the features are live now. (H/T: Podnews)