Here are the top five, most-read articles this week, published at any time.
An inside view of Pandora’s ad production (11/11):: RAIN interviewed Greg Cutler, an independent voiceover producer who has been making audio ads for Pandora for over two years. It’s a fascinating glimpse into one aspect of the Pandora operation. [READ]
Pandora is a $5-billion company (11/13): Three straight days of upward stock movement pushed the Internet radio company above the $5B market cap. [READ]
BIA/Kelsey: Radio stations are more than just radio stations (11/13): BIA/Kelsey chief economist Dr. Mark Fratrik talked to RAIN about a new local media revenue report He offers a prescription for generating more digital revenue. [READ]
Study: Connected car growth driven by diagnostics, not infotainment (11/12): Iain Gillott author of a new iGR study of connected cars, talked to RAIN about what’s really fueling [ahem] market growth. [READ]
AccuRadio does a Christmas deep dive (11/11): ‘Tis the season…ready or not. AccuRadio builds out a 49-station Christmas music juggernaut. [READ]