Triton Digital announced that its programmatic audio ad exchange a2x is now integrated with MediaMath’s omni-channel demand-side platform. MediaMath is a programmatic marketing company, and its DSP launched in 2007. The deal will allow MediaMath’s advertisers to add online audio from broadcasters and streaming music services to their programmatic, omni-channel buys.
“We are proud to have integrated MediaMath with a2x, and look forward to helping their marketers connect to their target audiences in an easy, fully-automated manner, which is a benefit that only the a2x programmatic marketplace can deliver today,” said Benjamin Masse, Triton’s managing director of market development and strategy. “MediaMath shares our vision of making this connection easy, as their DSP makes integrating audio into omni-channel buys seamless, with simple campaign management, a unified workflow, and hands-on support.”
“With tremendous reach, a wide array of inventory, and sophisticated targeting capabilities, a2x has the ability to connect brands and audience in a powerful and relevant manner,” said Anna Hewitt, director of supply partnerships at MediaMath. “We are happy to partner with Triton Digital, to provide our marketers with access to Triton’s premium and diverse audio inventory to further enhance their omni-channel buys.”