Spotify Fan Insights is exiting beta. The service has been renamed as Spotify for Artists. It still offers a central location for audience insights, song data, artist profile management, and support.
The audience insights data includes demographics, location, similar artists, and real-time live listeners. This information can help performers understand their fan base and plan their marketing or tour efforts. It also has analytics around performance, such as song data, playlist data, and playlist notifications. Finally the artists can manage their Spotify profile from the hub and can access the help center.
Spotify for Artists will start rolling out to current users of the streaming service’s Fan Insights platform. Artists can also sign up for their artist profiles even if they weren’t part of the beta program.