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Quick Hits: App Store fees, trial-hopping, new CD Baby exec

Brief news items and worthy reads from around the web:

Apple revising some App Store fees: Apple has taken some flack for the fees it charges on purchases made through the App Store. Now the tech company is reducing the percentage it takes from video subscriptions purchased from 30% to 15%. Bloomberg is predicting that this change may be an effort to improve relations with potential partners for the company’s own video strategy.

Rates of trial-hopping: Mark Mulligan’s latest blog post for MIDiA Research explores the concept of trial hopping. The concept is that free trials may be inflating the user counts for streaming services. More than a quarter of the respondents in MIDiA’s latest consumer survey identified as trial hoppers, people who maintain free trials for beyond the intended time span by switching email accounts. The discussion is part of MIDiA’s latest report on the streaming music industry.

Former ASCAP exec joins CD Baby: CD Baby has hired Jon Bahr as its vice president of music publishing and rights management. Bahr is a former ASCAP exec, most recently serving as the performing rights organization’s senior director of marketing and communications.

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Anna Washenko

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