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Pandora adds Twitter and emoji interaction to Sounds Like You campaign

Pandora added a new facet to its Sounds Like You marketing campaign, looping in both Twitter and emojis. People who tweet to the @pandoramusic handle with the hashtag #soundslike and an emoji will receive an automated response from the audio company. The responses include links to Pandora stations, so this campaign is potentially introducing people to some new music as well as giving the audio company a boost in visibility.

It’s a very cute campaign, and some of the automated replies are pretty clever. Here are a few of the funnier ones we found:

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Anna Washenko

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