Jay-Z “Family Feud” music video ends 2017 on a high note for Tidal

Tidal is a perpetually up and down story. The platform ended 2017 with an upswing, as owner and hip-hop legend Jay-Z released a massive new music video for his 4:44 album exclusively on the platform. The opulently shot eight-minute music video is directed by Ava DuVernay and stars what seems like half of Hollywood’s A-list. “Family Feud” most prominently features wife Beyoncé and daughter Blue Ivy as it responds to the narrative of marital strife laid out in Beyoncé’s album Lemonade, also a Tidal streaming exclusive.

Tidal’s place in the streaming music ecosystem has been a question mark over the past year. It has been one of the most aggressive in pursuing and protecting its exclusive releases, but has had a revolving door of executives arriving and departing the business. We’ll be charting whether the company is able to have more ups than downs this year.

Be Sociable, Share!

Anna Washenko

Leave a Reply

Your email address will not be published. Required fields are marked *