Google is creating a podcast series for agencies in its Partner program. The shows will educate Partner participants in skills related to digital advertising, business, agency life, and Google products. Alex Langshur, co-founder and senior partner at digital data analytics company Cardinal Path, will host the shows. Guests will contribute insights from their specialties. iProspect Canada CEO Guillaume Bouchard, Frequency 540 CEO Andrew Swinand, and MKTG SVP of Global Brand Communications Stephanie Rudnick have been confirmed as guests.
This was a big year for podcasts, and several companies turned to the audio format as a source of B2B content and brand marketing. Google’s new project also isn’t the only one focused on agencies. iHeartMedia partnered with AdAge in September to announce a podcast about agency industry life and thought leadership.