AdLarge Media announced the addition of hey, girl. to its cabana brand of podcast services and digital audio ad buying. Author Alex Elle created the program, where she interviews inspiring, interesting women for this show about self-discovery, sisterhood, and storytelling. hey, girl. is entering its second season, and the podcast has been downloaded 180,000 times to date.
Cabana is AdLarge’s division for podcast creation and ad representation. It offers tools for production and audience engagement to shows. On the brand side, cabana offers ad buys targeted to topics or demographic groups. It can also assist with writing or producing the spots. The cabana department has 44 shows under its umbrella thus far.
“Brands want to reach women, and they want to do it in an authentic way,” added Ilwira Marciszek, Vice President of Digital Sales Strategy for cabana. “Adding a show like hey, girl. to our growing roster of female-hosted podcasts reinforces our commitment to responding to the marketplace.”
“When looking for an advertising partnership, remaining true to my show and voice was essential,” Elle said. “AdLarge understands the delicate intersection between listeners, advertisers, and the content, making them the ideal partner.”