Podcasting platform Acast has entered a new partnership with Gleam Futures, a talent management company. The deal will see Acast helping Gleam to expand its efforts in podcasting. Acast will leverage its distribution and advertising technology to broaden the reach for Gleam’s shows and to offer monetization options.
Gleam launched its own show, Lower Your Expectations with Marcus Butler, last year. The collaboration with Acast will help to launch two talent-led podcast series in the second quarter of 2017, with more in the works for later in the year.
“Innovative media companies like Gleam Futures are why we got into this business,” Acast CEO Mans Ulvestam said. “Audio and podcasting is an important audience for digital talent to reach and the Acast technology infrastructure is key to expanding that reach for Gleam.”
“Our roster is in the entertainment business and we are constantly exploring new, engaging and creative ways to connect talent with audiences,” added Dom Smales, Gleam Futures CEO and founder. “We are thrilled to partner with Acast in growing our podcast offering.”