The Wondery podcast network continues its multi-region expansion, most recently in a new partnership with Ranieri and Co, which will represent Wondery podcasts to the Australian and New Zealand buying markets.
Ranieri was founded by Rob Ranieri and Nick Randall. the company produces shows in addition to representing podcasts.
“We knew the timing was right to, not only create podcasts for brands, but to represent the really, really, strong shows here in Australia. We knew we had to do that now or we’d probably miss the boat,” said Randall.
Wondery’s recent international expansion includes a translation effort into seven languages, and is a partner in the Podfront UK initiative run by ex-Audioboom executive Ruth Fitzsimons. Wondery also recently tied up an agreement with Audio.ad to represent its shows in Brazil and other Latin/Hispanic markets.
“90% of the world’s smartphone users live outside of the US, but only 22% of Wondery’s listeners do,” said Hernan Lopez, CEO of Wondery.