Warner Music UK has introduced a new label called Artists To Watch Records that will be a streaming-only operation. The new company will seek out songs that have potential to become popular on streaming services and put resources into making them hits.
Kieron Donoghue will lead the new label. Donoghue has been focused on streaming and playlist projects with the major since Warner acquired his Playlists.net company in 2014.
“Kieron has a great perspective on the streaming marketplace and the fact that hit tracks can now come from almost anywhere,” Warner Bros UK President Phil Christie said. Artists To Watch Records will find fresh talent, react quickly and harness the power of streaming to help create big hits.”