Triton integrates its ad server with media sales solution from Dutch DBSgroep

Triton Digital announced a new integration with DBSgroep, a leader in Dutch audio media sales. With this arrangement, DBSgroep’s RTVPLAN media sales solution has been integrated with the Triton Advertising Server. The deal will allow publishers to streamline management of their advertising orders, including tracking contacts and contact activities.

“We are thrilled to partner with a company that truly shares our vision to simplify and optimize the digital audio advertising management process,” said Guy Heiliegers, managing director for DBSgroep. “Where Triton is the global industry expert, this integration is a natural fit that complements our solution and provides publishers around the world with the tools they need to simplify ad operations and further grow their digital audio strategies.”

“We are pleased to integrate RTVPLAN with our Ad Server to further streamline the management of transactions,” Triton Digital Managing Director of Market Development and Strategy Benjamin Masse said. “Like Talpa Media Solutions, DBSgroep shares our commitment to continuously evolving our technology to make managing campaigns more efficient, and we look forward to the increase in efficiency that our clients will see as a result of leveraging this powerful integration.”

Anna Washenko