Triton Digital released a dramatically upgraded and enhanced edition of its US Podcast Ranker. In this ranker, and presumably future ones, Triton lists three new audience intelligence features:
- Top 200 Podcasts among Podcast Listeners Aged 18+
- Top Podcasts for reaching specific high-value audience segments including socioeconomics, behaviors, and purchase intent
- Podcast Genre Audience Profiles and Ranker
Triton promises to deliver these enhancements quarterly, with the normal lists in between.
Potent opportunities in podcast advertising extend well beyond the Top 50 hit shows — in fact, focusing spend on just the Top 50 podcasts limits total possible reach to only 49% of all monthly podcast consumers.
Below, a view of the ranker with all sorting options visible:
Triton asserts these new insights offer “a smarter, more strategic approach to media planning,” which seems self-evidently true.
Interestingly, Triton encourages advertisers to look beyond Triwon’s own ranker: “Potent opportunities in podcast advertising extend well beyond the Top 50 hit shows — in fact, focusing spend on just the Top 50 podcasts limits total possible reach to only 49% of all monthly podcast consumers.” Investing beyond the Top 50 unlocks a potential 84% of the podcast audience of listeners who consume at least one podcast beyond the Top 50, Triton says.
The Q2 ranker is HERE. A cursory glimpse shows familiar names, perhaps tempting visitors to give a cursory glance and move on. Clicking the Top Podcasts By Listeners/View drop-down is the key which unlocks deeper insights.