Triton Digital has announced a partnership with Nationaal Luister Onderzoek to launch Podcast Reports in the Netherlands. This report will detail insights on the top podcast networks and top podcasts and audio on demand in the market. The inaugural report will debut in 2020. The statistics will be certified by the IAB Tech Lab.
“NLO shares our commitment to furthering the digital audio and podcast landscape through the provision of reliable, trustworthy data,” said Benjamin Masse, managing director of market development and strategy at Triton Digital. “With podcast consumption on the rise in the Netherlands, our Podcast Reports will help Networks better understand the size of their listening audience, and will help media planners make informed decisions as it relates to incorporating podcast advertising into their strategies.”
“We are pleased to partner with the world’s leading provider of digital audio and podcast measurement to bring this highly anticipated visibility to podcast and audio on demand networks, media buyers, and the industry at large,” NLO Managing Director Frans Kok said. “The Podcast Reports will not only increase awareness around podcast and audio on demand content in the Netherlands, but will serve as a guide to assist advertisers in understanding the opportunities that exist in leveraging the burgeoning digital audio space to reach their target audiences.”