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Lyor Cohen

YouTube exec says new music service will “frustrate and seduce” free listeners

Posted on March 22, 2018 by Anna Washenko

YouTube is aware of how many people use its video service as a free way to stream music. According to Lyor Cohen, then company is going to try to counter that trend with a deluge of ads. This is part of an effort to promote YouTube’s new upcoming music subscription product. Continue Reading →

News Lyor Cohen, YouTube

Lyor Cohen shares insights into upcoming YouTube subscription

Posted on March 16, 2018 by Anna Washenko

Lyor Cohen, YouTube global head of music, spoke at SXSW about the video platform’s previously reported plans to make a new subscription music service. “We know we’re late to the party,” he said. It’s okay.” Continue Reading →

News Lyor Cohen, SXSW, YouTube
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