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Jeff Vidler

Podcasts Open the Door for Advertisers to Reach an On-Demand Audience

Posted on October 11, 2019 by Brad Hill

Findings from The Canadian Podcast Listener 2019 show that podcasts can help advertisers unlock this attractive audience. On-demand consumers have a marked affinity with podcasts, with weekly users of digital on-demand media indexing well above traditional media for being monthly podcast listeners. Continue Reading →

Metrics & Research Jeff Vidler, The Canadian Podcast Listener

Jeff Vidler: Why Advertisers Are Starting to Open their Wallet for Podcasts

Posted on July 31, 2019 by Jeff Vidler

This guest column by Jeff Vidler, President of Audience Insights in Ontario, analyzes three important podcast attributes that give advertisers unique value. Engagement and Connection are key. The article also identifies a few challenges podcasting faces with advertisers. Continue Reading →

Opinion & Features, Podcasting, Thought Leaders Jeff Vidler

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