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egta

“More speakers than screens” — EGTA preps for World Radio Day with audio stats

Posted on February 11, 2020 by Brad Hill

European trade organization EGTA, which serves radio/TV advertisers, is promoting World Radio Day (February 13) with materials that advocate for sonic branding. As part of this, the organization has declared 2020 as “The Year of  Sonic” and has marshaled some interesting statistics and audio samples. Continue Reading →

Metrics & Research egta

egta publishes best practices whitepaper for European radio companies and podcasting

Posted on July 11, 2019 by Anna Washenko

The egta has released a new whitepaper with best practices, insights, metrics, industry facts, and advice for European radio stations to better understand and participate in podcasting. the free download is titled Podcast Monetisation Strategies and Best Practices. Continue Reading →

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