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AccuRatings

1

Radio’s AQH Decline and the PPM

Posted on January 10, 2014 by Kurt Hanson

Why has AM/FM lost 30 percent of its key listening metrics since 2008? Founding editor Kurt Hanson reflects on history, harkens back to the day when he ran a leading ratings company, and disputes a theory. HINT: it’s not about the Portable People Meter. Continue Reading →

Kurt Hanson's Blog AccuRatings, Arbitron, Borrell Associates, Nielsen Audio, PPM, ratings
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