Should? What? When? How?
Podcast services company The Podglomerate is promoting the latest episode of its Podcast Perspectives series, this one featuring Emma Sweet from YouTube. She is YouTube’s Global product Activation Manager for podcasts.
The episode promises these highlights:
- Should any podcasts remain audio-only?
- When should you create a YouTube channel for your podcast?
- What are the best practices for packaging podcast videos?
- How does YouTube recommend videos on its platform?
- YouTube’s plans for dynamic ad insertion in videos.
- Her thoughts on other podcast apps, like Apple Podcasts and Spotify, prioritizing video on their platforms.
Listen HERE
ASCAP adds Jim Selby
The American Society of Composers, Authors and Publishers (ASCAP) announces that it has added Jim Selby to its Board of Directors. Selby is President, Global Music Publishing at BMG, where his purview is the company’s worldwide music publishing. The election seems natural, coming after Concord and BMG merged earlier this month, creating a $14B new company.
Before this appointment Selby was Chief Publishing Officer of Concord, where he led Concord Music Publishing’s global operations and strategy and oversaw the representation of many of the world’s most important songwriters, composers and music catalogs. He took that role after holding several other senior leadership positions at Concord, including General Manager Record Labels, Chief Operating Officer and Chief Revenue Officer.
ASCAP says Selby will lead the next phase of the company’s publishing strategy, while continuing his focus on growing BMG’s global roster and catalog. “As a global publishing leader, Jim has the expertise to tackle the complex issues facing music creators and publishers in today’s market, from both the challenges and opportunities of AI to licensees who want to pay songwriters less. He will be an invaluable voice on the ASCAP Board.
The case for small
The estimable Vickie Nauman, CEO and Founder of CrossBorderWorks, has published a thought piece with this intriguing premise: The case for small catalogues – when 50 songs are better than 50 million. The proposition centers around gaming, which she asserts is “one of the few places where music still functions as a highly curated creative ingredient rather than an enormous catalog of interchangeable songs.” At the same time, she observes, gaming is a complex and imaginative venue for music, involving background and foreground use, avatars, skins, opportunities to purchase, visual on-screen concerts — “endless ways to weave music into virtual worlds, dance, rhythm, and role-playing.” Along with this flexibility comes “a challenging licensing framework” at tremendous scale — gaming revenue is larger than film and music combined, she asserts. Read her piece HERE.
