A certain freedom
Global podcast platform Acast tells us of a new partnership with Stockholm-based Perfect Day Media, a podcast production house which produces and monetizes podcasts across multiple platforms. In the deal, Acast exclusively handles distribution and brand ad sales, freeing Perfect Day from the sales effort. The company will instead concentrate on production and audience growth. In this new arrangement, Perfect Day Media expects to bring five million monthly listens. “Through this partnership, we combine our development and content expertise with Acast’s technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term,” says Perfect Day Media Co-CEO Karolina Sandberg. “we are creating an even more efficient, scalable ecosystem, optimizing the value chain for advertisers, creators, and listeners alike.”, says Acast CEO Greg Glenday.
Focus, not fragmentation
Publishing and podcasting company Vox Media announces that it has divided its ad business to better capitalize on its breadth. Before, a unified advertising side covered the platform’s editorial business and podcast business. Over the years, each has evolved into a distinct enterprise with dedicated audiences, formats, and commercial opportunities. As of now, the advertising organization will be divided along the same content lines, with a dedicated ad team for each, composed of specialized sellers, strategists, and execution experts. “This isn’t about fragmentation,” the company reassures. “It’s about focus.” Vox brags that its podcasting arm is “the #1 independent podcast network.” Going forward we are told to expect at least six new shows in coming months. Partnerships (Megan Rapinoe; Sue Bird) will be expanded, and the Vox Media Podcast Stage will return to SXSW, we are told.
Tops
Podcast intelligence company Magellan AI has released its lists of top spenders, and top movers & shakers, for December 2025. (HERE.) For those who prefer a quicker stat snack, Magellan sent out a top-five abridged edition, as we show below. The Movers & Shakers list represents the biggest increase in monthly ad spend.
January 20, 2026
