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RAIN Notes: December 23

Back to (New) Normal

“A graph can encapsulate a moment in history and speak to major world events.” That’s from Edison Research, which exercises its mastery of trend metrics by charting at-home listening from pre-Covid to present. The Covid bump is obvious, and reminiscent of when the audio audience basically tayed home for a season. Beyond that well documented trend, though, Edison’s graph (above) also indicates a persistent post-bump rise in at-home listening. “Covid didn’t just shift habits for a period of time; it changed habits to a certain extent. “The trend starting in 2023 seems to point to a ‘new normal’, with the average between then and 2025 at 55%, seemingly reflecting a world where many office workers continue to work from home at least a few days each week.” MORE

 

 

Car/AM Predictions

It’s that time of year: Predictions abound. Today we hear a recent episode of The NAB Podcast, in which host Alex Siciliano speaks with Nicole Gustafson, the NAB’s Senior Vice Preident of Governmen Relations. The topic: Legislation requiring car companies to include AM radio in cars a a afety feature. Thebill is called AM Radio for Every Vehicle Act and has been slowly moving through Congress toward becoming law. Among he 435 members of Congress the propoed legislation ha 316 co-sponsors, and Gutafson mention that support is “almost exactly split between Democrats and Republicans.” 

December 30


Brad Hill

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