Jottings of note:
Daytime domination
When does podcast listening happen? That question posed and answered by Edison Research in one of its snackable Weekly Insights. “Podcasts can be listened to or watched at any time of day,” Edison reminds us, and the company’s Q3 edition of its Share of Ear subscription product breaks out listening perentages by segments of the 24-hour day. It might go without saying that the 6am-to-6pm segment would hold most of the listening, but Edison articulates (in the graphic below) that as 74% of listening ocurs in the 6pm-to-2am period is listening time for 23%. That leaves a proud 3% — night owls who listen between 2am and 6am.
Celebration and expansion
“Acast is at the forefront of podcasting innovation,” industry veteran Laura Hagen enthuses,as she joins the global podcast powerhouse in the role of SVP, Americas & Global Head of Agency Relations. She comes from Zeta Global, where she led agency partnerships and strategic accounts for three years. Before that she was at iHeartMedia for nearly ten years, climbing the ladder to President of Strategic Accounts & Agency Parnerships. “I am so energized to join Acast at this pivotal moment of growth, working alongside this talented team,” she said. “Our goal is to bridge the gap between highly engaged audiences and the brands looking to connect with them.” Acast says that Hagen’s expertise in AI and proprietary data sets will fit with the company’s data-driven approach. “Our goal is to bridge the gap between highly engaged audiences and the brands looking to connect with them,” Hagen states. The podcast market is maturing at an extremely rapid pace, and I am truly excited to join such an innovative company leading the way.”
SG Company, a leading entertainment and communications firm in Italy, announces its partnership with digital audio ompany MDE, to form a new podcast unit called Sounds Great S.r.l. In this venture SG Company will own 51% of the combination; MDE takes 49%. The new entity will focus on the entire pipeline of creation, distribution, and monetization of podcasts, audiobooks, and other multimedia formats. The company also promises to “develop deep innovative solutions to boose content visibility across digital platforms and manage projects and technologies related to digital audio advertising.”
Sports betting network VSiN is expanding its podcast network, both in number of titles and video versions of existing shows. The mission: “Creating content that digs deeper into some of the themes and markets the network covers, while continuing to deliver the news, insights and analysis sports bettors need to make more informed wagering decisions.” New audio and video programs include Pod to the Futures, College Football Beting Podcast, First Strike, Fade Us Sports, and Sharp Money. The network is owned by VSiN, a sports betting industry and news destination.
October 9, 2025
