Jottings of note:
Closed for Sharpening
Podcast production and marketing agency JAR Audio has been closed. We discover this from founder Roger Nairn, who posted the news over the weekend: “JAR Audio is no more.” Even in this discontinuity there is continuity, though, as the plan evidently is to relaunch this week with a new name and what Nairn calls “a sharper POV.” He also forecasts “a big shift in how we talk about what we do — and why it matters.” In its eight years of existence, JAR Audio has been a highly recognized podcast agency in North America. Structural details are missing at this juncture, but Nairn does promise: “More srategy. More accountability. More business results.”
Books vs. Music
We learn from Jeremy Wirth, Global Head of Creative at Spotify, of a new and interesting ad campaign from the streaming giant, connected to its audiobook streaming division. “We wanted discovering audiobooks to feel as exciting as finding a new artist or track, helping people connect with stories that hit with the same emotion as their favorite music.” That makes sense to us, and the company leaked an example to AdWeek, which posted it HERE. Wirth characterizes the new ads as “cinematic,” and while we don’t think the examples need a theater, we do enjoy the wide-screen format, the distorted speakers, and the underplayed wit of this example.
July 28, 2025
