Jottings of note:
A View of Views
Podcast audience development specialist and Co-founder of podcast growth agency Bumper, Dan Misener, has posted an analytical thought piece about the challenges and tactics of finding a true count of podcast audiences. The challenge lies in the fragmented consumption landscape, ranging from YouTube to Spotify to Apple Podcasts and other delivery trails. Misener’s sympathy lies with workers tasked with delivering podcast metrics: “My boss doesn’t care about the differences between views, starts, streams, and
plays. I just need one big number.” Along with that core complication, Misener observes that the download metric is declining in relevance. It’s not a surprise that Bumper is Misener’s solution; the interest here is the lengthy, detailed, graph-supported analysis of the major podcast platforms. Example: Apple Podcasts will count multiple “plays” if a user pauses the podcast several times while listening. All of this is documented with explanations and several interesting graphs. Read it HERE.
Gaining 10% happiness
Podcast platform Libsyn has scored exclusive advertising partnership and
hosting of prominent podcast 10% Happier with Dan Harris. Not all terms are disclosed, but we know it is a multi-year agreement. “Partnering with Libsyn empowers 10% Happier to move forward as a fully independent podcast, which is key to building and maintaining relationships with my audience and my business,” said Dan Harris. Libsyn emphasizes that its buying and management platform provides end-to-end capabilities for targeted and measurable campaigns.
Beyond Coffee
Dane Cardiel, founder of podcast magazine and design studio Good Tape, has launched Off The Record, a community-centered media business whose main activity will be organizing a diverse range of -in-person events which will convene diverse podcast industry leaders. The venture spawns from an informal monthly meet-up inBrooklyn; the new iteration will place its HQ in Los Angeles. “As podcasting solidifies its position in mainstream media, Off The Record offers direction and intention to the industry’s growing identity crisis, providing a space for strategic minds to move beyond surface-level discussions and toward collaborative problem-solving,” Cardiel explains HERE.
Thursday, March 27
