Jottings of note:
Milan 2025 Recap
“What happens when you gather the biggest minds in digital audio under one roof?” queries audio ad technology company AdsWizz. “You get a high-energy, insight-packed, future-focused day that pushes the industry forward” — that’s what. This to promote theAdsWizz AudioDays Milan 2025 Recap, which happened in February. The event brought together brands, agencies, and media pros to explore the always changing field of digital audio advertising. The recap is conviniently on a single scroll-worthy page featuring sections on market trends, multichannel marketing, a case study, optimal usage of data and targeting, brand lift & attribution, the “sonic identity space,” a panel summary, and more. It doesn’t replace a rip to Italy, but is alotless expensive and packed with knowledge. Climb aboard HERE.
Signalling Culture
The Signal Awards, whose mission is to uplift podcasting by recognizing potent and meaningful audio projects, has opened entrance to the 4th Annual Signal Awards. Four types of entry are accepted: Shows (with many recognized categories, Limited Specials & Specials, Individual Episodes, and Brand Storytelling. A mind-spinning, brain-stalling array of genre categories.
“Our honors span the full spectrum and celebrate the true diversity of the podcast medium,” the website asserts. (We started counting, but gave up when we ran out of numbers.) The point is that any show can enter into a category of peers. There is a special category for accepted types of video podcast. The judges (many dozens of them) are likewise impressive, representing widely known founders, executives, and hosts. Go HERE to chart your show’s participation.
Spotify Things
Alan Cross, RAIN Summit speaker and owner of A Journal Of Musical Things, has posted an intriguing list: Some interesting Spotify stats from 2024. (HERE.) He observes the staggering number of musicians who have placed tracks in Spotify, contrasting it with the much smaller number who have earned a million dollars — an admittedly lofty benchmark. He also scales the examination down to $100,00, tabulating that 2,500 musicians have earned that much, and that group accounts for a tiny percentage (o.1 percent) of all musicians on the platform. What about $10,000 in earnings? 71,200 artists. Not to steal Alan’s thunder here, go to his post for an interesting comparison to soccer (football outside the U.S.) players.
Tuesday, March 25
